Samir Arora unveils Sage Digital, a startup that’s all about accurate location data | Techno Rhyno


Samir Arora says it’s time for a new wave of applications that use reliable location data.

Arora previously founded Mode Media (which he departed before its shutdown last year, though he remains involved in Mode Media Japan) and NetObjects before that. Today he’s unveiling Sage Digital, the startup that he’s hoping will provide the data for that new wave.

Arora said Sage has been in stealth for the past two years, and that his Woodside Incubator has already provided $10 million in seed and Series A funding. (Not all of the funding was in cash — the $10 million also includes the value of technology and services provided by Woodside.)

Sage is also announcing that it has hired Crystal Ciancutti as its head of product. Ciancutti previously led the search product team at Airbnb, and before that led product marketing for iTunes at Apple.

When we talk about location data, Arora means GPS data, data about the businesses at which location and consumer data. There are plenty of…

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